100 Year Campaign

In 2025, La Boite Theatre celebrated its 100th anniversary with a major marketing campaign that honoured the company’s rich legacy while engaging both long-time supporters and new audiences. A key part of the campaign was a 10-week Play Reading Series, showcasing some of La Boite’s most loved productions, reimagined by a mix of original and emerging directors and actors.

This series provided a strong opportunity for audience development, allowing us to reconnect with past theatregoers and introduce the company to new communities. The campaign concluded with a Gala celebration that brought together creatives, audiences and long-time supporters to mark this significant milestone.

The centenary campaign was not only a celebration of the past but also a strategic investment in La Boite’s future, revitalising its community presence and setting a strong foundation for the next 100 years.