Giving Day Fundraiser

La Boite Theatre’s Giving Day fundraising campaign featured a one-week lead-up followed by an intensive 12-hour fundraising drive, during which every donation was matched to maximise contributions. The campaign successfully raised over $219,000 to support the theatre’s future and strengthen its impact on both the community and artists.

Marketing tasks for this campaign included:
- Designing La Boite's Giving Day Website
- Pre designing campaign's email templates
- Pre designing campaign's social media templates
- Creative briefing and creation of a high impact video that inspire community to
donate on Giving Day
- Driving social media and email activity on the action day to achieve set fundraising goal