Macbeth

As part of La Boite Theatre’s 2025 Season, I worked alongside an external team of creatives to develop the concept, visual identity and overall campaign direction for Macbeth. This included creating show-specific assets as well as broader promotional materials to support the season launch.

I played a key role in delivering a six-week marketing campaign designed to drive ticket sales. The campaign featured a mix of striking visual content, user-generated material and targeted paid media to build anticipation and maintain momentum throughout the show's run.

A major challenge arose during Cyclone Alfred when the first couple of shows had to be cancelled. To avoid letting momentum drop, we leaned into the moment, drawing connections between the chaos of the storm and the themes of Macbeth. By finding that overlap, we turned a setback into a creative opportunity, keeping audiences engaged and continue building appetite for the show.